Dollar is a global rental car company serving value-oriented leisure and business customers, including domestic and overseas tourists, small businesses and government travelers. Dollar maintains a strong presence in domestic leisure travel in virtually all of the top U.S. and Canadian airport markets. In 2013, Dollar began expansion of corporate-owned stores into Europe, where it now has a presence at major European tourist destinations, and in 2014, Dollar began operating in Asian markets. Since its establishment in 1965, Dollar's philosophy has been to provide the public with a combination of the best service available in the industry at the most competitive prices possible.